Walt Farl of Carmichael has a growing audience of people with low vision who listen to him read grocery store ads on Society for the Blind’s Access News program. Yes, grocery ads.

“People are eternally grateful for what Access News readers do, but what can you do with grocery ads? I have a little fun with it and take a little bit of license,” Farl said. “Food can take you back to people, places or things that you’ve known because families come together over the table. It draws your memories back from day one.”

The former radio personality began volunteering with Society for the Blind’s Access News program in fall 2010 to keep up his voiceover talents. He now reads grocery store ads four hours a week through Access News, which gives local people with low or no vision the chance to hear audio recordings of newspapers, magazines, newsletters, and print media, as well as local ads from grocery, drug, discount, and department stores, 24 hours a day.

Despite offering readings for local magazines such as Comstock’s and Sactown, as well as national media such as People and Newsweek, Access News’ radio ads with Farl are some of the most popular segments.

“Most of the ads I read revolve around stories,” Farl noted. “I saw a Raley’s ad for bologna and remembered how much I liked bologna and ketchup sandwiches as a kid. Food brings you back to family; Thanksgivings when aunts and uncles would come over or backyard barbecues with friends. Everybody has a story to tell and you never run out of them.”

Farl worked in radio for 10 years after visiting a radio station at age 8 that was 25 miles from his hometown in Minnesota. To this day, he can still remember the microphone and the room that seemed so big.

“Growing up in the 1950s and 1960s, there was always a radio on,” Farl remembered. “We would listen to radio for baseball games.”

When Farl was a teenager, his dad purchased a radio station to make sure there was still a small, local station in the suburbs of Minneapolis. That’s where Farl spent the first five years of his radio career before heading to Jackson, Wyoming, and discovering the FM frequency that was considered underground radio in the 1960s.

Eventually he ended up in the oil business and then in the mortgage industry, but never lost his love for radio. Since 2010, his volunteer work with Society for the Blind has kept him involved in the radio industry.

“I should probably pay Society for the Blind for what I’m able to get away with,” Farl said laughing. “Sometimes it’s irreverent, and at the end of the day, listeners may not remember the price of spare ribs, but I hope they had a good time.”

For 60 years, Society for the Blind in Sacramento has created innovative ways to empower individuals living with low vision or blindness to discover, develop and achieve their full potential. Society for the Blind has grown from a dedicated group of volunteers that included the Lions Clubs of America to a nationally recognized agency and the only rehabilitative teaching center for a 26-county region of northern California.

The nonprofit provides low-vision eye care, life and job skills training, mentorship, and access to tools to maintain independence for 6,000 youth, adults, and seniors experiencing vision loss each year.

For more information or to make a donation, visit www.societyfortheblind.org.