Insight Coffee Roasters, Now Brewing at Milagro

Carmichael, CA (MPG)  |  Story and Photo by Jacqueline Fox
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Jesse Song left, and shift supervisor, Alex Murio enjoy an afternoon brew at Insight Coffee Roasters’ newest location in Milagro Center.
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Whether you want a dark pour over from Sumatra, a Guatemalan latte, or a tidy macchiato made with beans from Africa, the baristas at Insight Coffee Roasters in Milagro Center are ready to brew it to your liking.

Insight Coffee Roasters, which officially opened in January, joins the growing list of eateries and cafes quickly filling up the space at Milagro Center, rounding out its café experience with home-made pastries and house granola, and of course, a java menu fit for the most persnickety of coffee coinsures.

“We’re growing by the week here,” says Alex Muir, Milagro Café Supervisor, who has just trained his fifth employee, Carmichael resident, Jesse Song. “We now have six employees, including me.”

In fact, business is so brisk, in particular on weekends during the before and after dinner rush at nearby restaurants, Insight recently extended its weekend hours and is now open from 7 a.m. until 9 p.m. on Friday and Saturday evenings. With its large, open-air positioning, and a double-sided brew bar that can accommodate roughly 20 customers at a time, Insight is an ideal spot to sit, sip and enjoy the market atmosphere.

“We love being right here in the center of the action where people are always coming and going around us, and we are looking forward to our new neighbors coming in,” Muir said. “It’s a great spot to enjoy a coffee, meet up with friends and maybe even grab desert.”

Insight keeps the menu simple with three single-origin coffees to choose from on its menu at any given time, typically one from Africa, another from the Indo-Pacific region, and one from the Americas. In addition to a standard house brew at the ready, Insight’s brew bar offers a variety of pours, including one from a Brew Chemix, which looks like something you’d have used in chemistry class, as well as brews using the Aeropress and Bonavita methods. Not sure what those are? No problem. On Saturdays and Sundays from noon to 1 p.m. Insight offers free tastings and brew education “classes,” with demonstrations on origins, roasting and brewing methods.

Oh, and there is tea: green, white, oolong and red tea, hot or cold, as well as chai, matcha latte, hot chocolate, Kombucha and, of course, cold pressed brew, with or without caffeine. Finally, if you’re brewing for 20, Insight offers catering services.

“I think what sets us apart from other coffee chains is our personalized approach to the art of coffee,” said Muir. “We don’t just brew your coffee and call your name out for pick up. We try to interact with our customers, help teach them about the different kinds of brewing systems there are and the coffee itself. It’s a learning experience and a place to really enjoy coffee the way it’s meant to be enjoyed.”

The Carmichael location is Insight’s fifth store and first foray into east Sacramento County. Insight’s flagship store first opened its doors in 2011 at in Sacramento’s South Park neighborhood. Downtown locations are at Pavilions Plaza, the capitol location is at 1014 10th St. (not inside the capitol building) and Fremont Park.