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Pets

Cat Litter Offers A New Combination With Natural Ingredients and A Humorous Approach

Posted: 3/15/2013

Tidy Cats Pure Nature is made with 99.9 percent natural ingredients to give it outstanding absorption, clumping, and odor control
Tidy Cats Pure Nature is made with 99.9 percent natural ingredients to give it outstanding absorption, clumping, and odor control.

(NAPSI)—There’s good news for cat owners who want to get back to nature. Tidy Cats® recently introduced Pure Nature™, a new cat litter designed to win the approval of both your cat and your inner nature lover.

Described as a lightweight, clumping cat litter, Pure Nature is made with 99.9 percent natural ingredients—including cedar, pine and corn—for outstanding absorption, clumping and odor control that is 99.9 percent dust free.

A Sustainable Formula

This new cat litter contains:

• Corn cob by-product

• Cedar and pine recycled from construction, furniture and window manufacturing (whenever available).

• It is available in 7½-lb, 12-lb and 14-lb pouches at retailers nationwide.

A Harmonious Approach

To celebrate the launch of its new litter, Tidy Cats took a humorous approach and created Cedar, Pine and Corn—a group of cat-centric crooners. The band sings exclusively about cats and cat litter and their sound is a little country, a little rock and roll, and the perfect pedigree of feline folk. The group’s first single is titled “When Nature Calls.”

The trio also teamed up with Funny Or Die and released a video that details exactly how to “get back to nature” with Cedar, Pine and Corn. This comedic video, as well as the band’s song, can be found at www.cedarpineandcorn.com.

“We were thrilled to have our feline folk trio team up with Funny Or Die to celebrate the launch of our new Tidy Cats® Pure Nature™ cat litter,” said Keith Peterfeso, Assistant Brand Manager, Tidy Cats.

Tidy Cats brand cat litter is designed for homes with multiple cats and is specially formulated to control odor and help keep homes smelling fresh and clean. To learn more, visit www.cedarpineandcorn.com.

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