CARMICHAEL, CA (MPG) - Forty-six banners touting Carmichael as a destination and business hub were erected this week on Fair Oaks Boulevard.

Festooning streetlight poles between Manzanita and El Camino Avenues, the lofty vinyl pendants are a new outreach by the Carmichael Improvement District.

“We’ve long wanted to add color and presence to our main street,” says CID executive director Rachael Taylor. “These banners highlight what is exciting and unique in our area. They say we’re proud of our community.”

With a bill of over $12,000, the project cost met by CID’s image and enhancement budget. The four-year-old organization fosters image improvement, security and prosperity for the central district. CID programs are funded by an annual assessment on commercial properties in central Carmichael.

The eight-foot banners represent attractions such as restaurants, recreation and services. A bocce court version (pictured) plugs the sporting facility recently completed by Carmichael Recreation and Park District. Other images celebrate local beauty salons and the abundance of dining opportunities.

“Our first priority is to represent CID stakeholders businesses,” explains CID board chairman Nick Bloise. “We plan to add more banners to the boulevard as time and budget allows. We’d also like to keep things fresh by changing some images seasonally.” Manufactured by the Fresno company Sierra Display, the pendants raised by Reese Installations of Lockeford, CA. The project required permits and many months of communication with County departments. Installation coincides with near-completion of Phase 3 of Sacramento County’s Fair Oaks Boulevard Improvement Project; a one-mile facelift that has clogged the busy corridor"'on and off"'for eight years.

“Carmichael’s main street is looking better than it has for many decades,” says Taylor. “Our banners will be one more enhancement.”

Learn about Carmichael Improvement District at www.discovercarmichael.com