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Carmichael Times

Batter Up for New Business

Jun 02, 2026 09:58AM ● By Susan Maxwell Skinner, photos by Susan Maxwell Skinner

Baseball coach Marc Morales wields scissors for the official opening of the Baseball Therapy facility in Carmichael. Patrons, families and Carmichael Chamber of Commerce members join the celebration.


CARMICHAEL, CA (MPG) - Hot dogs, popcorn and the cry of “play ball” recently kicked off Carmichael’s newest sporting business.

Baseball Therapy is bringing the click-clack of cleated feet to Carmichael Oaks shopping center. The 6,200 square feet facility offers batting cages and pitching and fielding lanes. Individuals or teams can book space. Among instructors is Carmichael Little League organization’s revered “Coach Marc” Morales.

Beyond baseball skills, Morales and business manager Alejandro Argueta aim to boost youth confidence and community connection. “It was never just about building another baseball facility,” Alejandro Argueta told opening day supporters. “It was about creating a place where kids feel support, families feel welcome and baseball becomes a tool for growth.

“We call it Baseball Therapy because for so many of us, baseball is more than a game,” Argueta continued. “It’s where we learn to work hard, to trust teammates and to keep showing up when things got difficult. For many kids, the baseball field is one place where they truly feel believed in.”

Morales and Argueta aim for a culture where players of varying talent get similar support. “For us, success will be measured by the athletes who leave this place believing in themselves a little more than when they walked in,” said Argueta.


Supervisor Rich Desmond (right) celebrates opening day for Baseball Therapy with company partners Alejandro Argueta and Marc Morales (second and third from right). Honorary Carmichael Mayor Mike Rockenstein (left) represents the Chamber of Commerce.


The partners want to extend opportunities, regardless of children’s financial circumstances. To that end, they have established a Baseball Therapy Impact Foundation. This nonprofit will provide scholarships for programs that build skill, character and opportunity - on and off the field.

“We want this building to be a safe place, where kids grow not only as athletes but as people,” explained Argueta. “We want lessons learned here to carry into their classrooms, their friendships, families and lives.”

During opening celebrations, County Supervisor Rich Desmond pledged a District donation of $500 for the foundation. “I am so moved by what Alejandro Argueta told us,” said Desmond. “Sacramento is a baseball community. Your vision here is what everyone wants. Kids need this belief in their potential to grow into responsible citizens.”

Baseball Therapy is located at 6432 Fair Oaks Boulevard. Birthdays and social events are also hosted at the facility.